Research & Development (R&D)
At prelytics®, research and development (R&D) is at the heart of our innovation strategy. We use state-of-the-art technologies and methods to develop customized solutions for our customers. Our team of Research & Development experts works to gain new insights, improve technologies and develop products that future-proof your business.
Advantages of Research & Development for your company:
- Drive innovation: Develop new products and services that are characterized by high market acceptance and customer satisfaction.
- Secure competitive advantages: Stay one step ahead of the competition by continuously improving technologies and processes.
- Increase efficiency: Optimize your production and business processes with innovative solutions and new technologies.
- Risk minimization: Well-founded research enables you to identify potential risks at an early stage and develop measures to minimize them.
Our R&D services:
- Technology research: Research and development of new technologies that support your company in its digital transform
- Product development: Development and optimization of products based on current market trends and customer needs.
- Process optimization: Investigation and improvement of existing business processes through innovative solutions and state-of-the-art technologies.
- Market research: Analyzing market trends and customer requirements to identify and exploit new business opportunities.
Unleash the full potential of research and development with prelytics® and gain a clear competitive advantage.
The Research & Development process:
A guide for companies
The R&D process at prelytics® is structured and targeted in order to develop innovative solutions efficiently. Our approach consists of several phases:
1
Brainstorming
The starting point of every R&D project is idea generation. We work closely with you to generate innovative ideas based on your business objectives and market needs.
2
Feasibility study
Before we embark on development, we carry out a thorough feasibility study. This phase helps us to evaluate the technical and economic aspects of your idea and identify risks at an early stage.
3
Prototyping
In the prototyping phase, we develop initial models or versions of your solution. These serve as the basis for tests and enable us to gather feedback and make adjustments at an early stage.
4
Development
Based on the results of the prototyping phase, the actual development begins. We use state-of-the-art technologies to bring your solution to market maturity.
5
Testing and validation
The development phase is followed by the testing and validation phase. Here, the solution is tested under real conditions to ensure that it meets the requirements and functions reliably.
6
Market launch and optimization
After successful testing, the solution is implemented and launched on the market. We accompany you during the market launch and offer support with continuous optimization to ensure long-term success.
Our services in the field of research and development:
- Innovation consulting: We advise you on the development of innovation strategies and support you in the implementation of R&D projects.
- Technology scouting: We identify new technologies and evaluate their potential for your company.
- Research cooperation: Use our networks and partnerships to work together with leading research institutions on pioneering projects.
- Product and process innovation: Develop new products or optimize existing processes to increase your competitiveness.
- Sustainable development: We support you in developing sustainable technologies and processes that are environmentally friendly and economical.
Questions about research and development?
Frequently Asked Questions (FAQ)
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What is research and development (R&D) and why is it important?
Research and development (R&D) refers to the systematic process of exploring new ideas, technologies and products in order to promote innovation and increase a company’s competitiveness. R&D is important because it enables companies to enter new markets, improve existing products and differentiate themselves from the competition through technological advances. Through continuous innovation, your company can ensure long-term growth and success.
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How can R&D support my company?
R&D supports your company by helping you to develop innovative products and services that meet the needs of your customers and open up new markets. In addition, R&D enables you to improve existing processes and technologies, which can lead to cost savings and increased efficiency. With a strong focus on R&D, you can strengthen your competitive position and promote sustainable growth.
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What types of R&D are there?
There are two main types of R&D: basic research and applied research. Basic research aims to discover fundamental principles and new insights without a direct commercial benefit in mind. Applied research, on the other hand, uses these findings to solve specific problems and develop products or processes that can be launched directly onto the market.
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How long does it take for results from R&D to become visible?
The time it takes for results from R&D to become visible varies greatly depending on the type of project and the specific objectives. Short-term development projects can lead to market-ready products within a few months, while long-term basic research projects can take years before concrete results are achieved. It is important to be patient and invest in long-term innovation, as R&D is often associated with uncertainties and risks that can pay off in the long run.
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What is the difference between R&D and innovation?
R&D and innovation are closely linked, but not identical. R&D refers to the process of researching and developing new technologies, products or processes. Innovation, on the other hand, is the practical application of these developments to bring new products or services to market or to improve existing processes. R&D is therefore often the starting point for innovations that are then transferred to market launch and commercialization.
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Can R&D also be used in smaller companies?
Yes, R&D is not only relevant for large companies. Small and medium-sized companies can also benefit from R&D by driving innovation and differentiating themselves in the market. It is important to tailor R&D activities to the specific needs and resources of your company. Funding programs and collaborations with research institutions can also help to reduce costs and facilitate access to new knowledge and technologies.
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What does R&D cost?
The costs of R&D vary greatly depending on the type and scope of the projects. Basic research can be very expensive, while applied research and development projects are often more cost-effective, especially if they are aimed directly at market launch. There are various funding options, from internal budgets to government funding programs to partnerships with other companies or research institutions. It is important to plan costs carefully and regularly evaluate the benefits of investments.